Vision

Lets address microplastics at source. Lets Reduce humanity’s carbon footprint while maintaining high returns from the land, from biomass and from equity. Lets enliven science, business and lifestyles.  GreenChem will transform the biomass to biomaterials sector through high purity green chemistry compounds to market ready products.  

Goals

Lets solve microplastics to the oceans, address 30% landfill, reduce GHGs by 1%

Values

Strategic

While GreenChem’s strategy is far-reaching, the core role is to empower others.  Our core practice of creating market focused lignin technology reflects our creative strengths.  Our strategy also acknowledges that others have greater honed skills, the feedstocks, financial resources and intent to build and deploy biomaterials and biofuels business units. 

Relational

GreenChem’s licensing strategy defines a fundamental need to identify, build and maintain effective relationships with its partners and clients. 

Integrity

When clients and global scale entities discover the value proposition that GreenChem offers, severe pressure to be sold or ‘snapped up’ may occur.  GreenChem is premised on sustaining competition in the market place between clients rather than limiting deployment of the technology to a self-seeking owner.

Creativity

GreenChem’s origins derive from New Zealand’s science R&D scene.  Creative discovery and proofing of commercially viable, market focused science was and must be cornerstone to our future. 

Agility

Management of GreenChem acknowledge that GreenChem must adapt from science based technology through engineering of that technology platform to client focus and marketing. 

Persistence

While markets, political support, entities and even leadership have surged and plunged the core of GreenChem has remained.  The team recognize that our technology is best in class, transformational and worthy of persistent effort.

Truth seeking

Commitment to GreenChem’s technology platform is not grounded on blind faith. Rather, the team and its predecessors ask hard questions, searched rigorously for answers, then defended these in the market place.